Pay Per Click For Local Business Only.  This is Very BIG and Coming Soon. Google is testing a new pay per click advertising program tailored only for local businesses.  It is a PPC system giving businesses the ability to advertise their Google Places (Maps) position.  You have probably noticed lately that when you do a local search and the map comes up, that the map is on the top right corner of the page, and instead of the top 7 listings being inside the map, they are now each featured individually all along the main section of the page, where the top 10 “organic listings” were previously placed. The organic (natural, unpaid res

From Web-Strategist Chris Brogan, who continues to dazzle us with his thoughtful and helpful social media blog posts (I recommend subscribing to him) lists out “50 Ways Marketers Can use Social Media to Improve Their Marketing“. In twitter, Jon Burg suggests the lists could be segmented to further help understanding, I recommenced doing this by the 5 social computing objectives we’ve found at Forrester. I’ve taken Chris’s exact list, but have segmented it into the five objectives.  This way, you’re not randomly choosing tactics without first having a goal in mind.  Of course, the first thing to do is to first understand