Social Media Services
Do you need need help navigating the social media explosion?
At Marquee West Marketing Group, we are developing our expertise with social media tools every day. Social media is all about building relationships, communicating and sharing great content.
Do you use social media and communications sites to let your business customers, neighbors and friends know what you and your business are doing? Are you building relationships with people via social media tools such as Twitter and Facebook?
Marquee West Marketing Group Offers Social Media Programs
Marquee West offers programs to teach you to use networking sites such as Twitter, Linked in, Plaxo, Facebook, Ning, YouTube and Flickr. Social media includes a set of powerful internet tools that can drive sales and grow your business when used correctly.
We teach you to how to set up and use these web-based tools. We help you and your employees find and join conversations about your business, products and services. We provide continuing support to help you sync your social networking to your business development and sales efforts each month.
If time is a factor, we can create custom plans to handle your social media for you. Plans include analyzing which social networking platforms best match your business type, set up of social media accounts and regular content updates. Monthly reports monitor successes and show the progress of the social media program.
Top Ten Reasons to Use Social Media
1. Brand Recognition: Using social media allows your company to reach the highest number of potential customers possible. Getting your name out there is incredibly important – studies have suggested that customers need to hear a company’s name at least seven times before they will gain the trust and respect needed to become a customer.
2. Brand Monitoring: Having a social media presence allows you to better understand what current and potential customers are saying about your product or services. Through active social media monitoring, you have the opportunity to address negative comments and correct false or inaccurate information about your brand.
3. Be Forward-Thinking: Your target audience is becoming savvier when it comes to the using social media sites in their daily lives. If you want to appear relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well.
4. Find New Customers Through Friends: You shouldn’t neglect your personal social media accounts as potential avenues to promote the activities of your business. Posting regular updates relating to your business and activities can remind your friends of what your company does and either to use your services or refer one of their friends.
5. Find New Customers Through a Company Profile: Your company profile is a great opportunity for you to post regular updates on your activities, but also about important news and trends in your industry. This will catch the attention of new customers interested in your industry and increase your reputation as an expert in the field. It’s critical to post regularly if you want to increase your followers or fans and convert them to potential leads.
6. Generate Site Traffic: By updating regularly on sites such as Twitter, Facebook and LinkedIn with posts that link back to your site, you can create additional traffic to your site. Social media bookmarking tools like Digg, Stumbleupon and Slashdot can also generate additional traffic to your site if you create frequent articles and blog posts.
7. Links for SEO: Many social media bookmarking sites use NOFOLLOW tags that limit the outbound link value of posts made on their sites. There are still many leading social media sites that allow DOFOLLOW tags including Slashdot, Digg, Furl, Mixx and FriendFeed. However, you can see benefits from posting to social media bookmarking sites that use NOFOLLOW tags if people read your posts and link back to your Website.
8. Increased Search Engine Rankings: Social media profiles frequently rank highly with major search engines. Using brand names and keywords in your profiles can help you to generate traffic for your social media sites and company homepage.
9. Integrated Social Media Results in Search Engines: Search engines like Google and Microsoft Bing are increasingly interested in indexing and ranking posts and other information from social media sites. Videos from popular Internet sites like YouTube can also be optimized for indexing by the major search engines.
10. Niche Marketing: Social media allows you to reach very specific subsets of individuals based on their personal preferences and interests. You can create social media strategies based on reaching individual interests or even create unique social media profiles to target these audiences.
When the Internet was first developed, it was primarily used by researchers around the country to share research notes and other types of information. The internet of today really hasn’t changed much from that basic task, but with improvements in access speeds and advances in technology, it has become a much larger network of online users and groups.
Thanks to the advancements in tools and technologies, online users can now share a variety of information via social networks. The result is that more people are using networked tools and applications to share experiences and ideas, than ever before.
For online marketers, this means that the rules have changed when it comes to how consumers find out about new products and services. It’s no longer enough to simply place ads on television, newspapers or direct mail marketing to drive more traffic to your business or organization.
To be successful today, marketers need to learn how to tap into the same online channels, sites and networks that their customers and clients are using, and then engage in a two way conversation with them. This practice is often times referred to as “Social Media Marketing”.
The primary areas of focus for social media marketers are:
- Online Reputation Management – Manage your online reputation by monitoring the conversation about your brand. Engage with the social world to cultivate the image and branding that you desire.
- Social Media Optimization – Optimize your presence on Social Media Sites and point targeted users to your web site to increase your credibility and improve your visibility to potential customers. This can have a positive impact on your search engine rankings if done correctly.
- Social Media Placements – Target your potential customers via online marketing placements on specific social networking sites to engage them in your brand through ad copy, video, and other interactive tools.
Are you currently engaged with your online clients and customers in a two way conversation? Marquee West Marketing Group can help you develop an online Social Media Marketing strategy that will allow you to reach out to your clients and prospective customers in a more meaningful way. Contact Us to find out how we can help you achieve this.
