Get Ready for Google Boost

Posted in Marketing Blogs

Pay Per Click For Local Business Only.  This is Very BIG and Coming Soon.

Google is testing a new pay per click advertising program tailored only for local businesses.  It is a PPC system giving businesses the ability to advertise their Google Places (Maps) position.  You have probably noticed lately that when you do a local search and the map comes up, that the map is on the top right corner of the page, and instead of the top 7 listings being inside the map, they are now each featured individually all along the main section of the page, where the top 10 “organic listings” were previously placed.

The organic (natural, unpaid results) are still showed on the first page, but as of this writing, they are split with a few being on top of the “Places” results and a few below the Places results.  (It is now more like a top 3 organic results with the Places results below, or possibly above that)

Even if you are not interested in spending money on Google Boost it is even more critical to make sure your Google Places listing is claimed, and continually optimized for the greatest results.